How To Add Your Website To Bing Webmaster Tools
A visual step-by-step guide to submit your website to Bing Webmaster Tools.
Bing Webmaster Tools – a place to feed your website data to Bing; website monitoring and diagnostics tool.
Bing is currently the second largest search engine in US so it’s worth paying attention to.
If you came here from “How to Build a Website” guide -> skip to Step 3.
First, you want to make sure your pages are optimized for search.
If you’re using WordPress, install All In One SEO plugin, configure it and (at least) optimize your pages (and posts, if have any) for search. Be sure to optimize any new pages you create in the future.
Next, you need a sitemap – a list of pages that you want Bing to know about.
Again, if using WordPress, install and configure XML Sitemap plugin. Make sure there are no empty/sample/irrelevant pages (and posts, if have any) on that sitemap.
For other platforms – search for ways to create a sitemap for your site.
You need a free Microsoft account to submit to Bing Webmaster Tools.
Go to https://login.live.com and create account/login:
Next, go to Bing Webmaster Tools:
Open your website (homepage) in a new tab, copy-paste its URL and click “Add:”
Fill out information about your website and business on the next page.
Be sure to include your sitemap.
Choose your contact and alert preferences:
Then click “Save.”
There are three options to verify your website ownership. The best one is to upload a file to your hosting:
Follow these 4 steps:
- Download BingSiteAuth.xml
- Upload the file to http://businessname.com/BingSiteAuth.xml
To do that, open a new browser tab.
Access your hosting files (or upload using tools like FileZilla) and upload the file to root domain – where your index.php or index.html file is.
Check “Document Root for,” pick your domain and click “Go:”
Click “Upload” icon:
Next, click “Choose File” and select BingSiteAuth.xml verification file (that you downloaded to your computer earlier):
File will upload.
You uploaded verification file to your website.
Go back to Webmaster Tools instructions.
3. Confirm successful upload by visiting http://businessname.com/BingSiteAuth.xml in your browser
If you did everything right – you will open this file:
Now close that tab. Everything is good.
4. Click “Verify:”
You successfully added your website to Bing Webmaster Tools.
You added your website to Bing Webmaster Tools and submitted your sitemap (list of all your pages).
Come back to in a few hours/days to see first data start showing up.
Get familiar with Bing Webmaster Tools dashboard (if have time):
If you have a few minutes now – follow similar steps to submit your website to Google Search Console.
Any tips or shortcuts that you know of regarding Bing Webmaster Tools?
Any questions or feedback?